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Tuesday, November 10, 2009

Internet Marketing Is Lean Marketing

Online/Internet marketing is the quintessential lean marketing activity, because it lets you:

  • React to events and publish with agility
  • Target audiences with high precision
  • Provide an interactive means to let prospects educate themselves and make informed buying decisions
  • Make doing business with your company easy
  • See results in real time
  • Use real-time statistics to reduce waste and improve your sales & marketing performance continuously

Using your website as the hub of all your marketing activities lets you manage costs effectively, build market awareness, and grow sales revenues and profitability. And yet, many companies are slow to seize the opportunity presented by Internet marketing. Why do you suppose that is?

The Internet has been likened to a large library with no windows where all the books are on the floor and the lights are out. Your website can only be effective if qualified prospects can find it.

A simple Google search on the term "aerospace kits" reveals that there are 834,000 webpages competing for eyeballs on this term. Does your website have what it takes to cut through the noise and be heard? Do your target markets see your competitive advantage? Will your website deliver not just traffic, but sales?

These are the tasks that search marketers face.

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