Happy Groundhog Day - Business as Usual?

Ever since Harold Ramis and Bill Murray got together in 1993 to make Groundhog Day, the day has taken on added cultural significance. This day has always marked the dead of winter, and the hope of spring, but it's also now a reminder of how we can get stuck in a rut, repeating the same old rituals day in and day out, business as usual.

And of course, there's the definition of insanity: repeating the same actions over and over again and expecting a different result.

Well, business as usual isn't good enough any more -- not in this economic climate. If you don't pursue new business aggressively and efficiently, you too can experience Groundhog Day every day, just like Bill Murray did.

Lean marketing requires you to examine the processes by which you aim to achieve your sales & marketing objectives. When you analyze processes, you can make continuous improvements, and achieve more sales opportunities at a lower cost, and thus more profitable revenue, improving both your top and your bottom line.